South Fork Mercantile

Apparel

March 12, 2022

Cowboy gear has affected a long time of Western culture, whether it’s an old pair of leather boots or a ripped felt hat taking dust in the back of...

March 7, 2022

The outlaw avatars in HBO’s Westworld and Red Dead Redemption 2 illustrate that cowboys are enjoying a revival. There is even a Stetson galloping down catwalks, a nod to...

March 6, 2022

Although “Old Town Road” was all over the place last summer, it wasn’t the only part of the yeehaw wave that swept the country. Cowboy boots, prairie skirts, and...

February 24, 2022

Besides being incredibly romantic, western attire is also a mainstay in today’s fashion industry. It’s hard to escape the influence of Western fashion, whether it’s seductive peasant tops on...